Federica Parolisi
Gamindo2025 – nowPrincipal Product DesignerB2B SaaS

From consultancy to product

Gamindo used to build training courses for its clients. Now clients build them on their own, in the Builder. I joined during that switch, and I lead its product design.

Case study · work in progress

Still on
the hook

This is the project I'm living right now, so I'm still writing it up: the research on who builds courses, onboarding, and the features we turned from one client's request into everyone's. Want the story before it's online? I'm happy to walk you through it.

See other work →
  1. What's coming
  2. The switchWritten
  3. Who actually builds the coursesOn the hook
  4. Onboarding: the first hour decidesOn the hook
  5. One client's flow, every client's featureOn the hook
  6. The smallest change that worksOn the hook
  7. System, tone of voice & AI reviewsWritten